OM Smart Vechle
OM Smart Vechle
OM Smart Vechle
Nowadays，with the increasing of traffic jam，More and more people want to escape the life with out cars and try some new ways to commute，However, the products on the market are full with boring tool-oriented products and cannot provide basic protection, such as traveling on rainy days...
The appearance of OM can perfectly solve these problems，the spacious front window can handle with a variety of weather conditions and provide protection while allowing users to feel nature. At the same time, OM and its powerful AI system are committed to providing users with a relationship similar to that between humans and horses, becoming users' reliable partners instead of being a tool
Challenge
Challenge
Challenge
Completing a complex product case within 2 months，Design & engineering for next mobility
Completing a complex product case within 2 months，Design & engineering for next mobility
Completing a complex product case within 2 months，Design & engineering for next mobility
Impact
Impact
Impact
Pitching the appreciation of investors and a small amount of angel investment
Pitching the appreciation of investors and a small amount of angel investment
Pitching the appreciation of investors and a small amount of angel investment
Contribution
Contribution
Contribution
Industrial design
3D Visualization
Interface design
Phototype
Industrial design
3D Visualization
Interface design
Phototype
Industrial design
3D Visualization
Interface design
Phototype
Completion
Completion
Completion
Apr-May 2018
Apr-May 2018
Apr-May 2018
WHY THE CN MARKET NEEDS A NEV WITH A COMPLETELY NEW LAYOUT？
WHY THE CN MARKET NEEDS A NEV WITH A COMPLETELY NEW LAYOUT？
WHY THE CN MARKET NEEDS A NEV WITH A COMPLETELY NEW LAYOUT？
Onemore's NC function and transmission technology are almost the same as the mainstream star products（Apple，Sony..） in the TWS market, but it is less "sexy" in brand influence, so I want to use Joint-brand as the design strategy, which leverage product premiums through Automobile PI brand empower, and explores the possibility of the high-end product line of onemore, meanwhile I try to break product homogeneity through a design strategy similar to Lexus and a slightly more complex design aesthetic in design expression.
Onemore's NC function and transmission technology are almost the same as the mainstream star products（Apple，Sony..） in the TWS market, but it is less "sexy" in brand influence, so I want to use Joint-brand as the design strategy, which leverage product premiums through Automobile PI brand empower, and explores the possibility of the high-end product line of onemore, meanwhile I try to break product homogeneity through a design strategy similar to Lexus and a slightly more complex design aesthetic in design expression.
Onemore's NC function and transmission technology are almost the same as the mainstream star products（Apple，Sony..） in the TWS market, but it is less "sexy" in brand influence, so I want to use Joint-brand as the design strategy, which leverage product premiums through Automobile PI brand empower, and explores the possibility of the high-end product line of onemore, meanwhile I try to break product homogeneity through a design strategy similar to Lexus and a slightly more complex design aesthetic in design expression.
HOW TO DEFINE A RELATIONSHIP BETWEEN VEHICLE & USER JUST LIKE HORSE & RIDER
HOW TO DEFINE A RELATIONSHIP BETWEEN VEHICLE & USER JUST LIKE HORSE & RIDER
HOW TO DEFINE A RELATIONSHIP BETWEEN VEHICLE & USER JUST LIKE HORSE & RIDER
In order to solve some basic problems and create an engaging driving experience for target users, I referred to the riding experience between people and horses, at the same time, based on the line sense and momentum of the horse, as well as the structural relationship between the saddle, which is explored as the core product PI, so then I added some relevant moodboards from users’ persona and market trends to help me visualize the design needs.
and meanwhile，for the sake of rain protection issue, some new structures and packages were tried. it's worth noting that I once tried a closed transportation model direction in order to improve safety, but combining with user demands and some insights (the closed car environment leads to fewer channels for communication with people, it is more likely to cause misinformation and road rage than an open way like scooter) I think it is still necessary to maintain the openness of the vehicle to allow users to feel the nature, so that I also referenced the design of some golf carts.
In order to solve some basic problems and create an engaging driving experience for target users, I referred to the riding experience between people and horses, at the same time, based on the line sense and momentum of the horse, as well as the structural relationship between the saddle, which is explored as the core product PI, so then I added some relevant moodboards from users’ persona and market trends to help me visualize the design needs.
and meanwhile，for the sake of rain protection issue, some new structures and packages were tried. it's worth noting that I once tried a closed transportation model direction in order to improve safety, but combining with user demands and some insights (the closed car environment leads to fewer channels for communication with people, it is more likely to cause misinformation and road rage than an open way like scooter) I think it is still necessary to maintain the openness of the vehicle to allow users to feel the nature, so that I also referenced the design of some golf carts.
In order to solve some basic problems and create an engaging driving experience for target users, I referred to the riding experience between people and horses, at the same time, based on the line sense and momentum of the horse, as well as the structural relationship between the saddle, which is explored as the core product PI, so then I added some relevant moodboards from users’ persona and market trends to help me visualize the design needs.
and meanwhile，for the sake of rain protection issue, some new structures and packages were tried. it's worth noting that I once tried a closed transportation model direction in order to improve safety, but combining with user demands and some insights (the closed car environment leads to fewer channels for communication with people, it is more likely to cause misinformation and road rage than an open way like scooter) I think it is still necessary to maintain the openness of the vehicle to allow users to feel the nature, so that I also referenced the design of some golf carts.
I also made a lot of design options in the second direction. Though using a double front wheels layout to make the windshield window area larger, and equiping a tiltable front overhang to let the vehicle follow user‘s sport trend like a horse, and meanwhile the intention of reducing the sense of obstruction of the front window is prefectly solved by refering some transparent mask design languages.
I also made a lot of design options in the second direction. Though using a double front wheels layout to make the windshield window area larger, and equiping a tiltable front overhang to let the vehicle follow user‘s sport trend like a horse, and meanwhile the intention of reducing the sense of obstruction of the front window is prefectly solved by refering some transparent mask design languages.
I also made a lot of design options in the second direction. Though using a double front wheels layout to make the windshield window area larger, and equiping a tiltable front overhang to let the vehicle follow user‘s sport trend like a horse, and meanwhile the intention of reducing the sense of obstruction of the front window is prefectly solved by refering some transparent mask design languages.
After in-depth design process in both directions, I extracted and prioritized the product evaluation dimensions of this project based on user needs, conducted detailed user co-creation, and finally selected the second direction for final refinement after multiple rounds of scoring.
After in-depth design process in both directions, I extracted and prioritized the product evaluation dimensions of this project based on user needs, conducted detailed user co-creation, and finally selected the second direction for final refinement after multiple rounds of scoring.
After in-depth design process in both directions, I extracted and prioritized the product evaluation dimensions of this project based on user needs, conducted detailed user co-creation, and finally selected the second direction for final refinement after multiple rounds of scoring.
WHAT STORY DOES THIS NEV BRING TO CONSUMERS？
WHAT STORY DOES THIS NEV BRING TO CONSUMERS？
WHAT STORY DOES THIS NEV BRING TO CONSUMERS？
OM-OS 1.0
OM-OS 1.0
OM-OS 1.0
OM-OS 1.0 is developed based on Linux and Android. The 1.0 MVP version includes four major modules: function set, navigation, music, and settings. The seamless experience brings the most intelligent and understanding driving experience, and provides access to Apple’s homekit SDK. Function, OM-home interconnection can be easily achieved.
A good product should have its own unique recognition language, so we visualize the 1 in 1more LOGO and combine it with the car taillight to form a very recognizable design language. The surrounding metal rings are inspired by the ring-shaped car competition road, the waist line on the side separates the main body, which is convenient for users to grasp
A good product should have its own unique recognition language, so we visualize the 1 in 1more LOGO and combine it with the car taillight to form a very recognizable design language. The surrounding metal rings are inspired by the ring-shaped car competition road, the waist line on the side separates the main body, which is convenient for users to grasp
O AI
O AI
O AI
O AI has created a complete natural language dialogue system based on its self-built small model, which can complete full-link command-based operations and natural language communication, which becoming the most loyal partner of users.
O AI has created a complete natural language dialogue system based on its self-built small model, which can complete full-link command-based operations and natural language communication, which becoming the most loyal partner of users.
O AI has created a complete natural language dialogue system based on its self-built small model, which can complete full-link command-based operations and natural language communication, which becoming the most loyal partner of users.
Brand Strategy
Brand Strategy
Brand Strategy
