1More Earbuds
1More Earbuds
1More Earbuds
1more-Top level brand among China‘s top 10 earphone manufactures, they found us, hoping to seek new design opportunities and development, the spirit of pursuing ultimate performance coincides with the brand core of Pininfarina, and carry out joint iterative development based on existing products-EHD9001TA
1more-Top level brand among China‘s top 10 earphone manufactures, they found us, hoping to seek new design opportunities and development, the spirit of pursuing ultimate performance coincides with the brand core of Pininfarina, and carry out joint iterative development based on existing products-EHD9001TA
1more-Top level brand among China‘s top 10 earphone manufactures, they found us, hoping to seek new design opportunities and development, the spirit of pursuing ultimate performance coincides with the brand core of Pininfarina, and carry out joint iterative development based on existing products-EHD9001TA
Challenge
Challenge
Challenge
Finding new design opportunities and premium growth within a defined earbuds structure.
Finding new design opportunities and premium growth within a defined earbuds structure.
Finding new design opportunities and premium growth within a defined earbuds structure.
Impact
Impact
Impact
My concept was selected and a well-known Joint cross-brand product was successfully created.
My concept was selected and a well-known Joint cross-brand product was successfully created.
My concept was selected and a well-known Joint cross-brand product was successfully created.
Contribution
Contribution
Contribution
Industrial design
3D Visualization
Interface design
Phototype
Industrial design
3D Visualization
Interface design
Phototype
Industrial design
3D Visualization
Interface design
Phototype
Completion
Completion
Completion
Nov-Dec 2019
Nov-Dec 2019
Nov-Dec 2019
WHY WE NEED TO DESIGN A NEW EARBUDS?
WHY WE NEED TO DESIGN A NEW EARBUDS?
WHY WE NEED TO DESIGN A NEW EARBUDS?
Onemore's NC function and transmission technology are almost the same as the mainstream star products（Apple，Sony..） in the TWS market, but it is less "sexy" in brand influence, so I want to use Joint-brand as the design strategy, which leverage product premiums through Automobile PI brand empower, and explores the possibility of the high-end product line of onemore, meanwhile I try to break product homogeneity through a design strategy similar to Lexus and a slightly more complex design aesthetic in design expression.
Onemore's NC function and transmission technology are almost the same as the mainstream star products（Apple，Sony..） in the TWS market, but it is less "sexy" in brand influence, so I want to use Joint-brand as the design strategy, which leverage product premiums through Automobile PI brand empower, and explores the possibility of the high-end product line of onemore, meanwhile I try to break product homogeneity through a design strategy similar to Lexus and a slightly more complex design aesthetic in design expression.
Onemore's NC function and transmission technology are almost the same as the mainstream star products（Apple，Sony..） in the TWS market, but it is less "sexy" in brand influence, so I want to use Joint-brand as the design strategy, which leverage product premiums through Automobile PI brand empower, and explores the possibility of the high-end product line of onemore, meanwhile I try to break product homogeneity through a design strategy similar to Lexus and a slightly more complex design aesthetic in design expression.
HOW TO MAKE DESIGN JUMP OUT OF THE BOX？
HOW TO MAKE DESIGN JUMP OUT OF THE BOX？
HOW TO MAKE DESIGN JUMP OUT OF THE BOX？
After determining the strategy, we co-created with the car team to design and fiss a large number of concepts. We utilize the workflow of autombie design to complete the rapid shape construction. When we realize that earbuds are a product that is worn on the ears most of the time, we conducted a lot of research on the structure of the ear and prototype, and also explored new wearing forms.
(the pictures shown are almost my personal PS rendering)
After determining the strategy, we co-created with the car team to design and fiss a large number of concepts. We utilize the workflow of autombie design to complete the rapid shape construction. When we realize that earbuds are a product that is worn on the ears most of the time, we conducted a lot of research on the structure of the ear and prototype, and also explored new wearing forms.
(the pictures shown are almost my personal PS rendering)
After determining the strategy, we co-created with the car team to design and fiss a large number of concepts. We utilize the workflow of autombie design to complete the rapid shape construction. When we realize that earbuds are a product that is worn on the ears most of the time, we conducted a lot of research on the structure of the ear and prototype, and also explored new wearing forms.
(the pictures shown are almost my personal PS rendering)
WHAT DOES THIS SUPECAR EARBUDS LOOK LIKE？
WHAT DOES THIS SUPECAR EARBUDS LOOK LIKE？
WHAT DOES THIS SUPECAR EARBUDS LOOK LIKE？
Onemore × Pininfarina
Onemore × Pininfarina
Onemore × Pininfarina
SUPER CAR DNA
SUPER CAR DNA
SUPER CAR DNA
A good product should have its own unique recognition language, so we
visualize the 1 in 1more LOGO and combine it with the car taillight to form
a very recognizable design language. The surrounding metal rings are
inspired by the ring-shaped car competition road, the waist line on the side
separates the main body, which is convenient for users to grasp
A good product should have its own unique recognition language, so we visualize the 1 in 1more LOGO and combine it with the car taillight to form a very recognizable design language. The surrounding metal rings are inspired by the ring-shaped car competition road, the waist line on the side separates the main body, which is convenient for users to grasp
A good product should have its own unique recognition language, so we visualize the 1 in 1more LOGO and combine it with the car taillight to form a very recognizable design language. The surrounding metal rings are inspired by the ring-shaped car competition road, the waist line on the side separates the main body, which is convenient for users to grasp
Smart Light
Smart Light
Smart Light
The Future Of Work
The Future Of Work
The Future Of Work
Eazy to take
Eazy to take
Eazy to take
Extrme Volume Optimization
Extrme Volume Optimization
Extrme Volume Optimization
Product Strategy
Product Strategy
Product Strategy
